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Why data driven marketing

In today’s data-driven marketing landscape, your ability to make informed decisions is the key to success and impressive ROI.

Our range of programs, including Analytics & Metrics, Insights & Expansion Planning, and Performance Enhancement, will empower you to plan crucial marketing strategies with confidence as that comes from robust and accurate data insights.

With us, you can uncover the true effectiveness of your marketing strategies, identify the core elements contributing to your success, segment your audience for pinpoint targeting, and predict future trends with unparalleled precision.

Turn raw data into a roadmap for your success

Our experienced team of consultants is your trusted companion on this journey, delivering actionable insights that drive growth, enhance efficiency, and equip you to craft more compelling and successful marketing initiatives. Your pursuit of data-driven marketing mastery starts here.

Areas we assist with - Our programs

Explore how data-driven marketing can be your guiding star in the ever-evolving marketing cosmos.

CMO’s 
Build a culture that revolves
around data

Marketing has come a long way from the old days when it was mainly about promotions and branding. Nowadays, it involves many more aspects, like generating demand, supporting sales, improving customer experience, and growing sales pipelines.

Modern CMOs have a big role to play. They don't just focus on creative strategies but also keep an eye on product-market fit, what customers want, the competition, and how marketing affects revenue.

And guess what? Data is the key to making all of this happen.
  • Customer Segmentation & Personalization
  • Account Intelligence
  • A/B Testing & Heatmaps
  • Customer Journey Mapping
  • Multi-Touch Attribution

54%

of companies that extensively use marketing analytics end up with higher profits than average.

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Traditional Vs Modern Marketing Analytics

Aspect

Traditional Approach

Advanced Analytics

Data Variety
Focuses just on structured data from internal sources.
Focuses on structured and unstructured data from diverse sources.
Data Processing
Basic techniques (e.g., sorting, filtering).
Complex algorithms (data mining, machine learning)
Insights
Historical insights based on past data.
Predictive and prescriptive insights for future decisions.
Speed & Scalability
Limited speed and scalability with large datasets.
Quick data processing, suitable for real-time analysis.
Human Intervention
Requires manual data entry and manipulation.
Minimizes manual intervention through automation and AI algorithms.
Decision Support
Supports decision-making based on historical data.
Empowers decision-makers with data-driven insights, simulations, and planning.
Competitive Advantage
Provides a foundation for understanding past  performance.
Offers a competitive edge through predictive and prescriptive analytics.

Explore Unique Business Cases that We Solved

Browse All Cases
Innovatics Revolutionizes Data Integration and Business Intelligence for Retail Giant

Innovatics Revolutionizes Data Integration and Business Intelligence for Retail Giant

Innovatics proposed a state-of-the-art solution by building an Azure-based pipeline. The solution involved fetching, saving, transforming, and publishing data between BIZOM and SAP, using Azure Data Factory (ADF) and Azure SQL database.

Market research and market entry process in an untapped global market to achieve higher market share.

Market research and market entry process in an untapped global market to achieve higher market share.

This case study delves into the journey of a pharmaceutical company aiming to launch medical drugs in an untapped global market to achieve higher sales and market share. The company is a leading player in the healthcare industry. With a rich portfolio of successful pharma products.

Devising and executing a Customer Cohort Analysis for retail industry.

Devising and executing a Customer Cohort Analysis for retail industry.

The case studies about relevant customer data, defining meaningful cohorts, identifying crucial variables, analysing complex customer behaviour patterns, and implementing effective churn mitigation strategies.

Migrating Business Intelligence Dashboards from DOMO to Tableau for a global media company.

Migrating Business Intelligence Dashboards from DOMO to Tableau for a global media company.

Re-engineering and migrating all the DOMO dashboards to Tableau, with Snowflake as the data warehouse. Tableau was chosen for its scalability and ability to handle large data sets efficiently.

Digitally Transforming Agriculture: Smart Farming with Deep Learning Technology

Digitally Transforming Agriculture: Smart Farming with Deep Learning Technology

This case study showcases how we helped a leading agriculture company by digitally transforming key areas, including: Plant monitoring, early detection of plant infections, smart irrigation and precise chemical application.