This case study delves into the journey of a pharmaceutical company aiming to launch medical drugs in an untapped global market to achieve higher sales and market share. The company is a leading player in the healthcare industry with a rich portfolio of successful pharma products.
Innovatics understood the overall company landscape and helped the organisation to take a leap with new product launches in an untapped market. There was a need for a consolidated, streamlined data management and reporting system to enhance metric tracking, and work towards a goal to achieve high sales and market share.
Launching a new product in an unfamiliar global market highlights the significance of gaining accurate and clear insights into the demand for the drug across various geographical regions. The drug in question targets a disease intricately connected to other medical conditions, introducing complexity in understanding the nuances and interdependencies of the demand dynamics.
Utilise data analytics to analyse genetic and patient data to identify potential candidates for personalised medicine. This can streamline drug development for specific patient populations.
Be a trend spotter in the world of medicine. By analysing market trends, competitor moves, and listening to what patients need, we cook up new drug ideas that could change the game.
Conduct market trend analysis using data analytics to inform new drug development strategies. Analyse market dynamics, competitor activities, and patient needs to identify opportunities for innovation.
Utilise data-driven insights to develop patient adherence programs. Analyse patient data to identify factors affecting medication adherence, personalise interventions, and improve patient outcomes.
Conduct health outcomes research using data analytics to assess the real-world impact of pharmaceutical interventions. This can provide insights into treatment effectiveness and economic outcomes
Implement data analytics to optimise the pharmaceutical supply chain. This includes demand forecasting, inventory management, and logistics optimization to ensure a seamless and cost-effective supply chain.
Innovatics successfully helped the company jump in the new markets by giving them an end to end big data backup and a strong yet fully automated performance tracking solution. This performance tracking solution comprises Field Employees Dashboard and HeadQuarters (HQ) Dashboard which were successfully able to track product performance on multiple hierarchical levels. Giving the user relatable information so as they can identify areas where resource deployment is required.
We have created a fully automated process (Multiple Data Sources ->S3 -> Redshift -> Tableau/MSTR -> QC Report/Alerts) that helps the operations department to reduce weekly man hours by 67%.
Weekly tracking helps catch underperforming areas quick
Report view highlights accurate performance to make the right strategic decision.
TAT for report updates has been reduced to T+1 day(s) from T+3 day(s).
Optimised website performance by tracking website engagement.
Channel wise performance tracking along with cross-channel analysis in a single dashboard.
Physician level grain for tracking engagements, interactions and prescriptions via different channels.
Single platform to track KPIs with account-physician and physician-account relationship.
2 years of data on the dashboard and 5 years of data in master data management with email subscriptions reduces significant time and effort of the leadership team to extract daily updates. New system reduces the exact time by 90% compared to traditional setups.
Innovatics proposed a state-of-the-art solution by building an Azure-based pipeline. The solution involved fetching, saving, transforming, and publishing data between BIZOM and SAP, using Azure Data Factory (ADF) and Azure SQL database.
This case study delves into the journey of a pharmaceutical company aiming to launch medical drugs in an untapped global market to achieve higher sales and market share. The company is a leading player in the healthcare industry. With a rich portfolio of successful pharma products.
The case studies about relevant customer data, defining meaningful cohorts, identifying crucial variables, analysing complex customer behaviour patterns, and implementing effective churn mitigation strategies.
Re-engineering and migrating all the DOMO dashboards to Tableau, with Snowflake as the data warehouse. Tableau was chosen for its scalability and ability to handle large data sets efficiently.
This case study showcases how we helped a leading agriculture company by digitally transforming key areas, including: Plant monitoring, early detection of plant infections, smart irrigation and precise chemical application.