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Global Media Data Visualization and Business Intelligence Journey

Innovatics undertook a project for a global media leader facing challenges with their Business Intelligence capabilities. The client’s existing DOMO solution struggled with scalability and performance issues due to enormous, rapidly growing datasets. Innovatics proposed a comprehensive Media Industry BI Solution by migrating from DOMO to Tableau, with Snowflake as the data warehouse. This […]
  • category
    Category

    Media & Entertainment

  • services
    Services

    Advanced Analytics

  • date
    Date

    12 Aug, 2023

  • location
    Location

    Australia

Global Media Data Visualization and Business Intelligence Journey

80%

reduction in computing time by using incremental refresh

60%

decreased query computing time

200-300%

improvement in visual load time

Introduction

Innovatics undertook a project for a global media leader facing challenges with their Business Intelligence capabilities. The client’s existing DOMO solution struggled with scalability and performance issues due to enormous, rapidly growing datasets. Innovatics proposed a comprehensive Media Industry BI Solution by migrating from DOMO to Tableau, with Snowflake as the data warehouse.

This case study showcases the implementation of advanced Global Media Analytics with Tableau, demonstrating how Effective Tableau Adoption Strategies can revolutionize data visualization and analysis for media companies. The project aimed to consolidate diverse data sources into a single, powerful Business Intelligence with Tableau platform, enabling the client to generate valuable insights and drive informed decision-making.

Challenge

  • Handling exponentially growing datasets from multiple sources.
  • Limitations in scalability and performance of the existing DOMO solution.
  • Time-consuming data retrieval due to cloud-based processing.
  • Need to migrate 150+ dashboards from DOMO to Tableau.
  • Adapting complex DOMO dashboard designs and calculations to Tableau’s environment.

Solution

  • Implemented a phased migration approach with five teams working in sync.
  • Utilized Tableau for its scalability and ability to handle large datasets efficiently.
  • Employed Snowflake as a centralized data warehouse for 550+ diverse datasets.
  • Optimized dashboard designs and calculations in Tableau to replicate DOMO results.
  • Developed a strategic deployment plan, using incremental refresh for smaller datasets and live connections for larger ones.

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