Why data driven marketing
In today’s data-driven marketing landscape, your ability to make informed decisions is the key to success and impressive ROI.
Our range of programs, including Analytics & Metrics, Insights & Expansion Planning, and Performance Enhancement, will empower you to plan crucial marketing strategies with confidence as that comes from robust and accurate data insights.
With us, you can uncover the true effectiveness of your marketing strategies, identify the core elements contributing to your success, segment your audience for pinpoint targeting, and predict future trends with unparalleled precision.
Turn raw data into a roadmap for your success
Our experienced team of consultants is your trusted companion on this journey, delivering actionable insights that drive growth, enhance efficiency, and equip you to craft more compelling and successful marketing initiatives. Your pursuit of data-driven marketing mastery starts here.
Areas we assist with - Our programs
Explore how data-driven marketing can be your guiding star in the ever-evolving marketing cosmos.
Analytics & Metrics
Clean and accurate data play a crucial role in crafting marketing strategies that yield tangible results. Through our Analytics & Metrics program, we assist our partners to analyze, rectify, and configure their existing GA4, Adobe, or Snowplow implementations. Through this process we aim to uncover insights that provide a genuine competitive advantage to our partners in planning their marketing strategies.
Analytics Audit & Health Check
Our meticulous audits and Health Check services ensure that your analytics setup aligns seamlessly with your business objectives.
As your data guardian, we regularly evaluate the performance and accuracy of your analytics setup. This vigilance ensures that your data remains reliable and that your decisions are consistently driven by high-quality information.
Analytics Implementation
Embracing the latest in analytics technology, Analytics empower your business with an advanced framework for data collection and analysis, providing deeper insights into user behavior and enabling you to stay ahead of market trends.
Google Tag Manager
Streamlining data collection and management, Google Tag Manager optimizes the efficiency of your digital operations. By reducing implementation time and enhancing data accuracy, it allows for more targeted marketing strategies.
Conversion Optimization
We employ a well-established procedure to transform insights into enhancements for websites and mobile apps. These improvements undergo A/B testing using statistically sound methods to achieve meaningful increases in conversion rates.
Governance & Training
We partner with our partners to create tailored measurement frameworks and training programs, boosting data maturity. Our approach establishes effective governance and imparts essential skills, fostering a culture of informed decision-making for sustained growth and competitiveness.
Enterprise Analytics
Comprehensive enterprise analytics solutions enable you to monitor performance at scale, uncover hidden opportunities, and make data-driven decisions that lead to enhanced operational efficiency and substantial growth. With Innovatics, your business can thrive in a data-rich landscape.
Insights & Expansions Strategy
Innovatics Insights and Expansion Strategy Program is designed to provide you with the roadmap to growth. We help you make informed decisions about your marketing channels, whether it's quick wins or more ambitious projects. We identify your competitive strengths and advise on areas to avoid. Moreover, we tailor your messaging to convert clicks into valuable sales.
Business Understanding
We discuss and comprehend invaluable insights and strategic expansion plans that are vital for your business success. We ensure that your marketing efforts are aligned with the business strategy and help you gain a clear roadmap for your growth, backed by a profound understanding of market dynamics.
Customer Insights
We help you gain a deep understanding of your customer base. This knowledge enables personalized marketing strategies, product improvements, and a higher level of customer satisfaction, ultimately driving increased loyalty and revenue.
Marketing Performance Analysis
Here we help you to examine the performance of your campaigns, identify areas for improvement, and fine-tune your strategies. This results in a more efficient use of your marketing budget, better ROI, and a stronger connection with your target audience.
Competitor Intelligence
We keep you ahead in the competitive race by offering competitor intelligence services. Analyze your rivals’ strategies & insights that help you stand out in the market. We can help uncover untapped opportunities and ensure you remain adaptable and well-prepared for industry changes, maintaining a competitive edge.
Performance Enhancement
Witness the transformation of your marketing tactics, from in-depth understanding to strategic excellence. We help you to create finely-tuned customer segments for personalized marketing that resonates. Boost your conversion rates by identifying and addressing bottlenecks in your marketing funnel.
Campaign Optimization
Dive into audience demographics, dissect content engagement, and craft captivating paid social campaigns. From paid search campaigns to SEO and social media, our insights examine user behaviors, scrutinize keyword effectiveness, and analyze ad performance metrics for a holistic and impactful campaign performance.
Remarketing
Keep your brand in the minds of potential customers with our remarketing solutions. We ensure that your ads follow users across the web and apps to increase brand recall and conversions.
LTV - Life Time Value
Leverage the power of data to make informed decisions. Our data science services provide valuable insights into customer behavior, and your business enabling you to tailor your strategies for better results.
Attribution Modeling
Understand the customer journey and the impact of different touchpoints with attribution modeling. This knowledge allows for more effective allocation of resources and increased ROI.
Conversion Optimization
Drive higher conversion rates with our optimization techniques. We fine-tune your online assets, providing a smoother user experience and translating clicks into sales.
CMO’s
Build a culture that revolves
around data
Marketing has come a long way from the old days when it was mainly about promotions and branding. Nowadays, it involves many more aspects, like generating demand, supporting sales, improving customer experience, and growing sales pipelines.
Modern CMOs have a big role to play. They don't just focus on creative strategies but also keep an eye on product-market fit, what customers want, the competition, and how marketing affects revenue.
And guess what? Data is the key to making all of this happen.
- Customer Segmentation & Personalization
- Account Intelligence
- A/B Testing & Heatmaps
- Customer Journey Mapping
- Multi-Touch Attribution
54%
of companies that extensively use marketing analytics end up with higher profits than average.
Talk to the expertTraditional Vs Modern Marketing Analytics
Aspect
Traditional Approach
Advanced Analytics
Data Variety
Data Processing
Insights
Speed & Scalability
Human Intervention
Decision Support
